Email marketing services, set up from Mohali

An email marketing company that fixes delivery before it sends a single campaign

Coded Idea is an email marketing company in Mohali serving businesses in Chandigarh, Panchkula and across India. We authenticate your domain with SPF, DKIM and DMARC, build consent-based subscriber lists, design newsletters that read well on a phone, and set up automated emails such as welcome series and abandoned-cart reminders, then report what each email earned.

Since 2020 we have delivered 100+ projects from our offices in Sector 127, Mohali and in Bengaluru. Email work sits naturally next to the websites, stores and CRMs we build, so we can connect your signup forms, order data and customer records to your email platform instead of uploading spreadsheets by hand every week.

What we set up and run

Domain authentication and deliverability

We add SPF, DKIM and DMARC records to your domain, align them with your sending platform, and set up monitoring so you can see if mail is being rejected or marked as spam.

Signup forms and consent records

Website, checkout and landing page forms with an unticked consent box, a clear line on what people will receive, and a record of when and where each person subscribed.

Newsletter and campaign design

Mobile-friendly templates in your brand colours, with real text rather than one big image, so emails stay readable when images are blocked and load quickly on mobile data.

Automated email flows

Welcome series, abandoned-cart and browse reminders, post-purchase tips, review requests, renewal and payment reminders, and win-back emails that run on their own once set up.

Segmentation and CRM sync

Lists split by city, product interest, purchase history or engagement, kept in sync with your store or CRM so past buyers are not sent a first-order discount.

Reporting and list hygiene

A monthly report on delivery, clicks, unsubscribes, complaints and sales or enquiries from email, plus regular removal of bounced and long-inactive addresses.

When email marketing needs a proper setup

  • Your emails have started landing in spam, or customers say they never received them.
  • You have thousands of customer emails in your billing or store software and never write to them.
  • Someone has offered to sell you a ready-made list of email addresses for your city or industry.
  • Every campaign is the same discount blast to everyone, and unsubscribes keep rising.
  • Shoppers leave items in the cart and nothing reminds them to come back.
  • You send from a free Gmail or Yahoo address instead of your own domain.
  • Nobody can tell you how many sales or enquiries last month came from email.

Tick what you need: an email marketing scoping checklist

Tick what applies, send it to us on WhatsApp, and we will reply with a setup plan for your domain and list.

0 of 8 ticked

How a project runs with us

  1. Audit. We check your domain DNS records, current platform, list sources, consent records and recent campaign results, and tell you what is hurting delivery.
  2. Setup. We authenticate the domain, connect the platform to your website, store or CRM, and replace old forms with consent-based ones.
  3. Design and copy. We build your templates and write the first campaigns and automated flows in your brand voice.
  4. Careful launch. We start with your most recent and engaged contacts, watch bounces and complaints, and widen the audience step by step.
  5. Monthly review. Each month you get a short report and a plan for the next round of tests, from subject lines to send times to new flows.

Gmail and Yahoo sender rules and DPDP consent: what Indian senders must get right

If your subscribers use Gmail or Yahoo, their sender rules decide where your email lands. Google asks every sender to authenticate with SPF or DKIM, use TLS, have valid forward and reverse DNS, and keep the spam rate shown in Postmaster Tools below 0.3 percent. Senders of more than 5,000 messages a day to personal Gmail accounts must also have SPF, DKIM and a DMARC record (a policy of none is accepted), a From address aligned with the SPF or DKIM domain, and one-click unsubscribe on marketing emails plus a visible unsubscribe link. Yahoo asks bulk senders for SPF, DKIM, a DMARC policy of at least none, one-click unsubscribe, and unsubscribes honoured within 2 days. We set all of this up as standard, whatever your volume.

Consent matters under Indian law too. The Digital Personal Data Protection Rules, 2025 were notified on 14 November 2025 with an 18-month phased compliance period. Under the DPDP framework, consent must be clear and informed, organisations must give a separate notice explaining the specific purpose for collecting personal data, and people can withdraw consent at any time. So our forms say what subscribers will receive, and every email carries an easy way out. One common mix-up: TRAI DLT registration applies to commercial voice calls and messages sent over telecom services, such as SMS, not to email. For legal sign-off on your privacy notice, please consult your lawyer.

Related services

Email works best as part of a wider plan: pair it with marketing automation for WhatsApp and SMS journeys, with digital marketing to grow the list through search and ads, or with CRM and ERP development so every lead and order feeds your segments automatically.

Email marketing FAQs

Can you send our campaigns to a purchased email list?

We advise against it. People on bought lists never agreed to hear from you, so spam complaints rise, your domain reputation with Gmail and Yahoo suffers, and you have no record of their consent. We help you grow your own list instead.

We only send a few hundred emails a month. Do we still need DMARC?

Google makes DMARC mandatory only for senders of more than 5,000 messages a day to personal Gmail accounts, but SPF or DKIM is required for everyone. Adding DMARC early takes little effort and means you are ready when your volume grows, so we set it up for small senders too.

Which email platform should we use?

It depends on your list size, whether you sell online, which store or CRM you use, and how much automation you need. We compare a few options against your setup and help you set up the one that fits, or keep working in the platform you already have.

Do you write the emails as well as design them?

Yes. We write subject lines, body copy and calls to action in your brand voice, in English or Hindi, and you approve every campaign before it goes out.

How do we know if email marketing is working?

We track delivery, clicks, unsubscribes, spam complaints and, where your store or CRM is connected, the orders or enquiries that came from each email. You see those numbers in a monthly report, along with what we will test next. To start, call or WhatsApp +91 90580 85796.

Let’s TALK

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